TROVA Business Network and Professional Think Tank will officially launch in February 2011, but is taking applications for its first 50 leaders NOW.
Have you ever stopped to ask yourself, “What are mothers looking for in marketing?” Are the needs and desires of moms specific? Do they need to be marketed to with those different needs in mind? How many mother’s work? How many moms own their own business?
Women small business professionals from three countries were polled to find the top 6 mistakes made by businesses when marketing to women. These professional women were polled by Dawn Billings, founder of The Heart Link Women’s Network.
Are you an apple, or are you an APPLE? Marketing is all about standing out, but the big question is, “When everyone around you is saying or selling whether it is the same thing or not, how do you make your message stand out?” Answering this one incredibly important questions can make you millions of dollars.
Women owned businesses hire and invest even in an uncertain economic environment: the National Association of Women Business Owners reported in February 2010 that a survey of its members found 34% planned to hire new workers that year, and 21% planned to increase capital investment that year, with 40% planning on keeping capital investment even. Why? Because we have to. Women realize that when things get tough, the tough get growing and women are tough!
Stanford psychologists have confirmed the importance of a positive attitude when it comes to dealing with stressful health situations.
One of my favorite aspects of Gretchen’s work is her 8 Splendid Truths — eight fundamental principals Gretchen has identified for happiness.
Ann Summers launched a ‘find a face’ campaign in November, the models, plucked from oblivion already looked a lot like professionals. But in a victory for curvy women, the winner of the competition to find the face of the underwear chain’s Valentine’s Day campaign was the only plus-size finalist in the running.
Beauty is a subject that women of all ages are often somewhat anxious and confused about. I am 55 years old and am told by the media everyday, I’m not getting any younger. I, like millions of women, have been haunted by Madison Avenue’s version of beautiful most of my life! Most American women see super-thin stick models as the standard they must live up to, and feel unattractive and unhappy about their average or curvy bodies. We have thousands of young women who put their health in danger by starving to be accepted as thin, have major surgical procedures to make them look beautiful and live restricted, anxious and joyless because of their feelings of inadequacy.
Women small business professionals have an already huge load on our shoulders! We have to work to help pay the bills, take care of family, keep up with house work, be a taxi for our children’s activities, grow our customer base, promote and market our businesses and then. . .attempt to find a tiny bit of time to socialize with friends.
Does Positive thinking work? Even if it doesn’t, it makes you feel better and research tells us that when you feel better, you make better, more positive decisions and when you make more positive decisions, your life is more successful and positive, so guess what, YES being positive does work.
Have you ever heard the phrase, “Just Google it,”? Most of us have because a great majority of people today turn to the Internet to find what they are looking for, whether it be a place to eat, a job, a product or service, reviews or other information.
What is Eustress? Eustress is the type of ‘positive’ stress that keeps us vital and excited about life. The excitement of a roller-coaster ride, a scary movie, or a fun challenge are all examples of eustress.
Even though keeping kids happy, involved and interested at the dinner table can be a challenge, don’t give up! There are some tried and true ideas to bring smiles, adventure, and peace to the dinner table.
With all the canned, preserved, salted, sugared, fried, and precooked food we eat, along with alcohol and smoke (whether secondhand or firsthand), and all of the other environmental pollutants – there are many assaults on our bodies and health these days.
Really stop and ask yourself that question: How would your marketing change if your goal was to create relationships and advocates in 2012? Of course we all want sales; we all want our businesses to grow. We all need more clients, customers and consumers, but “What is the most effective way to grow?”, is the question we need to be asking.
Snooping is easy with today’s technology and has become the norm. Many people think of snooping as being protective, or making sure they are in the ‘know”, but snooping is usually a symptom of not feeling safe and people who snoop may be at risk of harming their health.
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