2010
July 20
Women Definitely Warm to Social Sites and Online Purchasing
Women Warm to Social Sites and Online Purchasing
Social networking has become a must for women this year, according to a new edition of the SheSpeaks “Annual Social Media Study.” Social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009.
Asked about brand-related activities on social sites, 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new product or brand, or joined a group around one. Web users were less likely to participate on Twitter in all the product- and brand-related activities. SheSpeaks chalks this up to women being more active on social networking sites overall than they are on Twitter.
67% of women reported they actually commented about products and 50% of women interview reported that they actually purchased a product online.
Users seemed more receptive to social network advertising than they were in 2008, with 9% saying that they always look at ads and often click through, compared with just 2% last year. Thirty percent look sometimes, versus 13% in 2008, and fewer users felt annoyed by ads or actively ignored them.
Dawn L Billings is an the author of over 20 books and hundreds of articles on parenting, relationships, entitlement and networking, and an ardent advocate for women’s and children’s issues. Dawn is the CEO and Founder of The Heart Link Women’s Network, Trova Women Business Directory and Trova Small Business Directory and The Heart Alliance.com international women’s networking organizations and communities.
Dawn is the creator of the NEW Parenting Tool called Capables, a revolutionary parenting tool and Toddler toy that ends whining and tantrums for good. In 2008 Dawn was selected by Oprah Magazine and The White House project as one of 80 emerging women leaders in the nation. Find out more and buy Dawn’s books, Dawn is also the architect of the Primary Colors Personality Test
Also check out - TROVA NOW Women Business Directory, and TROVA Business Directory for all small businesses. TROVA in Italian means “Find”. Would you like for your business to be found easily both locally and nationally? That is what our new business directories TrovaBusinessDirectory.com and TrovaWomenBusinessDirectory.com are all about. For more information about how to get your women owned business listed for FREE visit: TrovaNow
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